Tatvics’ A/B Testing Technique Increases The Wire’s Pageviews and Contributions by 75%

The Wire, a leading light in Indian journalism, provides in-depth analysis, critical commentaries, and comprehensive reportages on a wide range of issues. Its unique stance as an independent, public-funded model sets it apart from other media houses and underlines its commitment to pure, unadulterated journalism. 

While The Wire was successfully attracting a substantial audience, there was a need to boost the conversion rate on the ‘Support Us‘ page and amplify public awareness, leading to increased public contributions.