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How to save your marketing dollars on your Customer Loyalty Program?
I am very much intrigued by the Customer Loyalty programs I observe across eCommerce sites I encounter. Indeed…
Games Recruitee Play
It is the Campus Placement Time and we all want to hire the best of students passing out…
Challenge to Online Marketers
Working at a web analytics company we have find an interesting pattern of customers and especially those who…
Web Designers vs. Developers
We found this funny. A cool comparison by wix.com via Unbouce. Have a look.
Google Analytics Services to Improve Conversion Rates
Improve conversion rate with smart tracking and insights from Google Analytics. Leverage conversion optimization services to turn user…
Analytics, Landing Page optimization - Help! Help!
Launching Help. After launching Excel Plug-ins for Google Analytics And Google Adwords, and helping a number of Business…
Highlights of the Amazon Web Services Summit, Mumbai 2013
As a data analytics firm, we understand the value of the cloud for data storage and processing. When…
prediction api
In this post, I am going to explain how can we build model for transactional product revenue prediction…
AI Incident Diagnosis: From Alert to Answer in Seconds
What If Your Team Got a Diagnosis, Not Just an Alert? The pipeline was fixed. The bad data…
AI Analytics: Why Most Teams Discover Problems Too Late
Marketing analytics has evolved significantly over the past decade. Today, teams have access to detailed dashboards, multi-channel attribution…
Event Schema Automation: The Foundation Your Analytics Has Been Missing
Your GA4 dashboard looks flawless. Your tags fire perfectly. But ask two teams to define “conversion” - and…
The Missing Link in GA4 Data Integrity: AI-Powered GTM Health Checker
You validated every tag. Your GA4 dashboard looks clean. Yet, something feels off. The data doesn’t quite add…
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