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ADVANCED ANALYTICS

How eCommerce and Digital Media Businesses can Power their Remarketing Campaigns with Purchase Prediction Insights

17/01/2019
17th Jan 2019 5.00 PM IST
17th Jan 2019 5.00 PM IST
Intermediate Level

About This Webinar

With the rise of e-commerce and digital media businesses, an increasing number of users are buying products & services online. Thanks to tools like Google Analytics, you can record the behavior of your users and use that data to identify behavioral attributes of buying users as well as churning users. To take this a step further, what if we told you that you can also identify users similar to your buying users & get a prediction of which users are most likely to convert in the next 7 days.

According to CMO.com Retargeted Ads has average 10% higher CTR (Click Through Rate) then  Display Ads. Predictive Analytics further improve this average by allowing business to remarket users with the highest propensity of converting, in turn, saving hundreds of dollars of remarketing spends.

In this webinar, our Data Science lead Bismayy will take you through how Purchase Prediction tool can help your business to intelligently remarket to your visitors by ensuring superior customer experience and saving you inefficient remarketing spends.

Who Should Attend

Digital Marketers, Product Managers, Data Analyst, Product Marketing Manager, PPC Experts, CMO

Key Takeaways

  • How Purchase prediction can help improve Re-marketing campaign efficiency?
  • How to execute purchase prediction in Re-marketing campaign?
  • About PredictN - Cloud hosted product, C4M Capabilities.
  • Customer success story.
  • Q&A.
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