About This Webinar
Users make quick decision when using mobiles. This is why first impressions matter.
Every fifth person in the world owns a smartphone, and 85% of them prefer native mobile apps to websites. In a recent report, 42% retailers and ad agencies ranked ‘engagement’ as the primary objective of their mobile strategies.
Therefore, whether you are working towards increasing conversion with in-app purchases, paid subscriptions or even in-app advertising, the very crux of it all lies in a strong user engagement that will go on to enhance the user journey of your mobile interface - be it app or m-web.
Who Should Attend
Brand Managers, Digital Marketers, Web Analysts, Business Analysts, & Anyone who knows Google Analytics and is curious to explore more
Key Takeaways
In this 45 minutes informative session you’ll learn how to:
- Learn why you should A/B Test Mobile App Interfaces
- Know what elements you should A/B Test
- Benefits of A/B Testing on Mobile Interfaces
- 5 hypothesis for retails apps to enhance their User Experience
