It is widely known that traditional web analytics has been a great way to optimize/analyze your website visitor metrics. Many analytics tools, like Google Analytics, are available there and enable you to track basic metrics from your website with ease. Although, most of the time these tools provide data at an aggregate level which limits the understanding of interplay amongst different variables.

During the webinar we will help you to understand the real value of predictive analytics when applied to web analytics data to help improve your understanding relationship between different variables.