How Predictive Analytics Can Help Strengthen Your Remarketing Strategy
Event Date: 15/03/2017
Event Time: 04:00 PM IST
Education Level: Beginner Level
Who is it for:
Digital Marketers, Web Analysts, Business Analysts, Anyone who knows Google Analytics and is curious to explore more
About This Webinar
Predictive Analytics can help you identify the “best customers” for your business and convert them for speedier transactions via remarketing.
Learn to remarket to a niche audience that has the highest probability of converting.
Ravi Pathak, the co-founder of Tatvic Analytics, shall take you through the benefits and the mechanism of Predictive Analysis and how this framework can help your business to strengthen your Re-marketing Strategies to ensure the best chances of converting your visitors to customers.
Key Takeaway Points
In this 45 minute informative session you’ll learn how to:
Improve your targeting efficiency using predictive analytics
Reduce your advertising spend on remarketing to all customers
Optimize remarketing with external data sources
Speaker
Ravi Pathak
Ravi is the co-founder of Tatvic and an expert at managing different web analytics tools. He actively works on conversion optimization projects to improve conversion rate and test newer hypothesis with e-commerce companies. He is also an expert at R, SPSS & predictive modeling for web analytics data. He has worked intensively on Omniture & Google Analytics to help clients generate value out of the web analytics data.
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