Job Description:

• Build digital marketing roadmap & proposals involving DV360 for clients which includes awareness & acquisition campaigns, remarketing campaigns, app installs and video branding, etc.
• Creating different ad tags/ floodlight tags in CM / DV360 for tracking campaign conversions, audience activity and integration of different platforms to import / export audiences and conversions.
• Collaborating with other internal teams to get implementation of tracking mechanism completed
• Perform client account management responsibilities associated with display/ TrueView/ video/ search campaigns by structuring campaigns, IOs, Line Items, ad groups on DV360 / CM / Google Ads  platform
• Monitor account daily and monthly  with respect to budget caps, campaign pacing, lost bidding, impression share, and other important account metrics to carry out optimization strategies
• Provide support to creative design team with ideas for creative copy and graphical ad templates including VAST, Rich Media, HTML 5, static display creatives
• Communicating with clients / POC to keep the campaign achievements in sync with the predefined goals
• Generating relevant reports at three stages of the campaign - Before, During and After Campaign
• Auditing the advertising account and find gaps in existing structure and targeting
• Keep the promises made to the customer in terms of deliverables.
• Continuous research on Audience and product to ensure an appropriate match and share as well as get insights from the customer.
• Design a marketing plan and get it approved by the customer.
• Design and implement the planned campaign to achieve the customer KPI.
• Implement the campaign by ensuring traffic (Campaign Trafficking)
• Keeping the floodlight implementation at the correct trigger points to get the data
• Deep analysis of the data & optimizing campaigns
• Report the results to the customer
• Keep the customer updated and aware of the progress. 
• Communicate to keep customer sentiment high
• Stay abreast with the concepts and updates in the core technologies DV 360, Campaign Manager , Facebook Ads, Instagram Ads, Google Ads & GA4.
  
• Only the client you work on will be considered for spend growth
• Case studies should be published on the website. If client doesn't approve try and get it published on the website without names , but for publishing without names also we will need permission from the client
• If you work on 3 clients and 1 is churned your client retention will be ⅔
• To improve CHI, should engage the customer by presenting decks/new ideas/learnings/features/strategies/ do quarterly meetings
• The total here is 85%, 15% will be rolling KPIs which will be communicated to you soon