15%

Improvement in lead form submissions

15%

Enhanced user engagement

Transforming Clicks into Conversions: How Tatvic Revamped UNext Learning’s Online Course Pages to Drive Higher Engagement

About Client

UNext Learning is a leading tech platform dedicated to making higher education affordable and accessible. By partnering with universities and enterprises, UNext offers online courses and degree programs tailored for upskilling, reskilling, and workforce development. Headquartered in Bengaluru, India, UNext is part of the Manipal Education and Medical Group (MEMG).

Business Challenge

UNext Learning recognized an opportunity to enhance user engagement on its course pages by refining messaging clarity, improving visual hierarchy, and simplifying forms. By addressing these areas, the platform aimed to create a more intuitive and seamless experience, ultimately driving higher conversions and empowering users to take action more confidently.

Goal

To increase user engagement and conversions by leveraging a data-driven approach, optimizing UX/UI, and implementing A/B testing to validate key enhancements.

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January 23, 2025

15%

Improvement in lead form submissions