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Transforming Data into Decisions: How Tatvic Harnesses GA4, BigQuery & Looker Studio for Depo24’s Unified Analytics Journey

About Client

Depo24 is a premier Indian e-commerce platform for building materials, serving both residential and commercial customers. Focused on leveraging data for smarter marketing and enhanced customer engagement, Depo24 partnered with Tatvic to integrate and visualize critical data across systems.

Business Challenge

Depo24 has an opportunity to unify its GA4 and CRM data by establishing a common identifier, which will unlock deeper actionable insights into user behavior and campaign performance. This enhancement will further refine strategic decision-making and elevate the customer journey.

Goal

To enhance data-driven decision-making by ensuring high data accuracy, optimizing marketing ROI, streamlining insights for targeted strategies and efficiency, and delivering a more personalized user experience.

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