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A Luxury Shoes & Bags brand can optimize its marketing strategies through precise GA4 data collection.
About Client
Luxury Shoes & Bags is a distinguished U.S.-based luxury brand known for its innovative approach to the designs and colours of shoes and bags. With 60% of its revenue generated online, the brand employs advanced data analysis to continuously enhance the customer shopping experience.
Business Challenge
Significant discrepancies between Shopify sales data and Google Analytics 4 (GA4) measurements created major blind spots in tracking and understanding online store performance, posing a critical challenge in effective marketing and sales strategy formulation.
Goal
To refine GA4 data collection processes to ensure accurate and reliable sales tracking, facilitating a deeper and more precise analysis of customer journeys and behaviours.
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