60%
15%
A Luxury Shoes & Bags brand can optimize its marketing strategies through precise GA4 data collection.
About Client
Luxury Shoes & Bags is a distinguished U.S.-based luxury brand known for its innovative approach to the designs and colours of shoes and bags. With 60% of its revenue generated online, the brand employs advanced data analysis to continuously enhance the customer shopping experience.
Business Challenge
Significant discrepancies between Shopify sales data and Google Analytics 4 (GA4) measurements created major blind spots in tracking and understanding online store performance, posing a critical challenge in effective marketing and sales strategy formulation.
Goal
To refine GA4 data collection processes to ensure accurate and reliable sales tracking, facilitating a deeper and more precise analysis of customer journeys and behaviours.
Subscribe to
Tatvic's newsletter!
Don’t miss the latest trends in Marketing, Technology, and Analytics
Download Case Study
Share Case Study on
Other Case Studies
20%
31%
2.9X
