How Tatvic Helped Thabisa Enhance Their Mobile Conversion Rate
109%
Increase in Overall Page Views
31%
Increase in Checkout Conversion Rate
About Client
Thabisa, meaning “to bring joy,” draws inspiration from the cradle of civilization. The company embodies elegance, graciousness, and slow living. Their products are Oekotex certified and adhere to Sedex quality standards, ensuring unparalleled quality.
Business Challenge
- Dissatisfactory user engagement
- Conversion rate not in alignment with superior product quality
Business Impact
The optimized customer journey led to significant increases in pageviews, add-to-cart actions, and checkout conversions. The data-driven experiments substantially enhanced user engagement and revenue performance without increasing traffic acquisition costs.
“It was great to kickoff our CRO journey with Tatvic. The Tatvic team were professional and responsive and brought various ideas to implement improvements in our website post a/b tests.”
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