2X
Cost Reduction
8.4%
Brand Lift
How Tatvic’s Cost-Effective Re-Engagement Strategies Increase Brand Lift by 8.4%
About Client
Housing.com is India’s most innovative real estate advertising platform for homeowners, landlords, developers, and real estate brokers They wanted to maximize their 3+ reach by re-engaging the user so as to drive brand lift.
Business Challenge
While we started CTV campaigns with brand awareness goals, the frequency that was getting built was not fast enough and there was no brand lift.
Goal
- Maximize 3+ reach at a lower cost by re-engaging the users so as to drive brand lift
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30%
Increase in Orders
15%
Reduced data discrepancies from 50%+ to below 15%
95%
accurate UTM attribution
20%
Increase in product sales
