20%
Increase in product sales
29%
Lift in top brand searches
Plixlife achieved a 20% growth in product sales & a 29% lift in searches by running an integrated 3 months DV360 campaign
About Client
Plixlife is a health and wellness brand specializing in nutritious supplements and products designed to support balanced lifestyles. The company emphasizes convenience and taste to help individuals make healthier choices seamlessly.
Business Challenge
Plixlife aimed to increase brand awareness and consideration for their weight loss product. They sought measurable outcomes like a lift in search volumes and a significant boost in revenue and product sales through a well-structured brand campaign.
Goal
To achieve growth in brand search volume and product sales by leveraging an integrated advertising strategy across YouTube, OTT, and Display via DV360.
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