100%
Achieved full compliance with US privacy regulations
Leading OTT Streaming Platform Enhances Privacy Compliance with Server-Side Tagging
About Client
A leading Indian OTT streaming platform ensuring data privacy compliance while maintaining seamless user experience and business analytics.
Business Challenge
The platform needed to comply with evolving US privacy regulations while maintaining accurate data collection and optimizing website performance. The existing client-side tagging approach posed privacy risks and performance limitations.
Goal
To implement server-side tagging with GTM on Google Cloud Platform (GCP) to ensure full privacy compliance, enhance website performance, and maintain data integrity.
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99%
Achieving data accuracy for smarter decision making
100%
Achieved full compliance with US privacy regulations
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Improvement in lead form submissions
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