5%
Increase in Conversion Rate
How Tatvic’s Data Analysis & Insights team increased Aegon Life’s website’s conversion rate
About Client
Founded in 2008, Aegon Life is a Joint venture between Aegon N.V, an international provider of life insurance, pensions and asset management, and Bennett Coleman and Company, India’s largest media conglomerate popularly known as the Times Group.
Business Challenge
- Low Conversions Rate on Websites
- High funnel drop-offs
Goal
- Increase the conversions (purchases) for iTerm insurance on Aegon Life’s website
- Reduce the funnel drop-offs
Subscribe to
Tatvic's newsletter!
Don’t miss the latest trends in Marketing, Technology, and Analytics
Download Case Study
Share Case Study on
Other Case Studies
30%
Increase in Orders
15%
Reduced data discrepancies from 50%+ to below 15%
95%
accurate UTM attribution
20%
Increase in product sales
