25%
Higher Session to Purchase Rate
57%
Higher Lead to Purchase Rate
How Tatvic’s Integrated CTV planning increased conversion rate by 25% and reached an additional 4+ Million viewers for a leading personal care brand.
About Client
A leading personal care brand, dedicated to addressing wellness through personalized solutions. The brand focuses on delivering a holistic approach, integrating various methodologies, modern as well as traditional to provide a comprehensive & personalized solution for its users.
Business Challenge
The client wanted to Improve their brand awareness in the market among their target group.
Goal
Get additional Reach using CTV targeting with an increase in website transactions.
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15%
Improvement in lead form submissions
30%
Increase in Orders
15%
Reduced data discrepancies from 50%+ to below 15%
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accurate UTM attribution
