22%
Increase in Monetized Page Views
134%
Increase in Ad Revenues
How Tatvic increased Monetized pageviews by 22% and Revenue by 134% For Punjab Kesari
About Client
Owned by the Punjab Kesari group (The Hind Samachar Ltd.), Punjab Kesari is a leading Hindi-language newspaper published in Punjab, Haryana, Rajasthan, Himachal Pradesh, and Delhi in India.
Business Challenge
- Track the author’s performance to optimize Ads placement
- Dissatisfactory returns on advertiser investments
Goal
- Maximize interaction with users
- Increase the return on investment for advertisements.
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