25%
Increase in Subscriptions
How Tatvic helped TOI+ to increase their subscriptions from the prime story readers
About Client
The Times of India is an Indian English-language daily newspaper and digital news media owned and managed by The Times Group. It is the fourth-largest newspaper in India by circulation and largest selling English-language daily in the world. TOI+, a digital publication under the Times of India umbrella delivers well-researched and in-depth news and analysis
Business Challenge
- Difficulty in collation of data points
- Difficulty in identifying unique identifiers
- Duplication of users across the platform
Goal
- Visualizing data more effectively
- To create an advanced data set for overcoming Data-related challenges
Subscribe to
Tatvic's newsletter!
Don’t miss the latest trends in Marketing, Technology, and Analytics
Download Case Study
Share Case Study on
Other Case Studies
2.9X
Increase in test ride bookings
27%
Cost optimization through automation
7.69%
Increase in app opens from inactive users
318%
Increase in e-retailer exits via Facebook Ads
