55%
Increase in Click Through Rates
How Tatvic helped BookMyShow Increase their Click Through Rate using Google Analytics 360
About Client
BookMyShow is India’s largest online entertainment ticketing brand and sells over 10 million tickets a month. It allows its users to book tickets for movies, plays, sports, and live events through its website, mobile app, and mobile site.
Business Challenge
- Dissatisfactory click-through rates on their mobile website.
- Ensuring customers completed the transactions.
Goal
- Optimization of the Product Detail Page
- Understanding user behavior more efficiently
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30%
Increase in Orders
15%
Reduced data discrepancies from 50%+ to below 15%
95%
accurate UTM attribution
20%
Increase in product sales
