26%
Increase in Brand Awareness
113%
Increase in TOMA
How Tatvic helped Apna increase Top of Mind Awareness by 113% & brand awareness by 26%
About Client
Apna is India’s largest jobs and professional networking platform dedicated to helping India’s rising workforce.
Business Challenge
- Dissatisfactory media reach
- Lack of brand awareness
Goal
- Build Brand Awareness & Perception in the Target Group
- Leverage Display & Video 360 to increase reach in the targeted market
- Increase Top Of Mind Awareness (TOMA) within the target audience
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30%
Increase in Orders
15%
Reduced data discrepancies from 50%+ to below 15%
95%
accurate UTM attribution
20%
Increase in product sales
