How Tatvic Helped AegonLife Achieve Significant Increase in Policy Purchases
35%
Increase in clicks on key quote features
12%
Increase in policy purchases made
About Client
AegonLife, a digital life insurance firm in India, is a joint venture between Aegon N.V and Bennett Coleman & Co. LTD. They bring 170+ years of experience from each of their parent companies and aim to become the most recommended, new age life insurance firm in India. They have their own company-employed service team that is fully geared to provide you the highest levels of customer service and user experience.
Business Challenge
- Identifying and leveraging sections of the website that contribute the most to leads
- Dissatisfactory Conversion
Business Impact
The solution streamlined user journeys, leading to a 35% increase in clicks on critical features, a 12% rise in policy purchases, and reduced reliance on call center support by enabling users to retrieve partially completed forms.
“The insights helped us understand user behavior deeply, enabling targeted improvements that increased our quote retrievals and policy purchases significantly.”
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