37%
Reduction in Bounce Rate
How Tatvic helped 5Paisa.com reduce the spiked bounce rate by 30%
About Client
5Paisa, a platform for online investment in stock markets, has a goal to ensure that they empower their users to invest their hard-earned money carefully to get maximum returns. They make this possible with technology-driven solutions that enable investments at a lower cost.
Business Challenge
- The company’s website had seen an almost 30% rise in bounce rate starting from mid-October which was impacting their reporting in numerous ways.
Goal
- To develop custom logic of scroll tracking, and identifying data flow issues to reach the desired bounce rate levels.
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15%
Improvement in lead form submissions
30%
Increase in Orders
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Reduced data discrepancies from 50%+ to below 15%
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accurate UTM attribution
