55%
Reduction in CAC – April 24
32%
Increase in revenue – April 24
How SportsBaazi effectively utilized buyer personas to improve CAC by 55% on Meta?
About Client
SportsBaazi, a highly acclaimed fantasy real-money gaming platform developed by BaaziGames, offers a thoroughly immersive experience to a plethora of users. With its diverse range of personalised online gaming formats, predominantly covering cricket and kabaddi, SportsBaazi caters to the interests of the country’s most passionate sports enthusiasts.
Business Challenge
- Improving the First Time Deposit
- Reducing the Cost of User Acquisition
- Get high volume of First Time Deposit (FTDs)
- Controlling Cost Per First Deposit
- (CPFD) and Cost Per Deposit (CPD)
- Increasing the ROI
Goal
- Improving the First Time Deposit
- Reducing the Cost of User Acquisition
- Get high volume of First Time Deposit (FTDs)
- Controlling Cost Per First Deposit
- (CPFD) and Cost Per Deposit (CPD)
- Increasing the ROI
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