25x
Efficiency in Cost per response
33x
Efficiency in the Total survey cost
How Tatvic’s DV360 Survey helped J&J identify a high intent audience to optimize campaign budgets
About Client
Johnson & Johnson is an American multinational corporation founded in 1886 that develops medical devices, pharmaceuticals, and consumer packaged goods. ‘Bethechange’ is a social initiative of J&J to help eradicate Tuberculosis in India.
Business Challenge
- Potential Lack of a High Target Audience
- Potentially inefficient media costs
Goal
- Serving ads to the right Target Audience
- Onboard youth Changemakers
- Achieve campaign ROI
Subscribe to
Tatvic's newsletter!
Don’t miss the latest trends in Marketing, Technology, and Analytics
Download Case Study
Share Case Study on
Other Case Studies
100%
Achieved full compliance with US privacy regulations
15%
Improvement in lead form submissions
30%
Increase in Orders
15%
Reduced data discrepancies from 50%+ to below 15%
