25x
Efficiency in Cost per response
33x
Efficiency in the Total survey cost
How Tatvic’s DV360 Survey helped J&J identify a high intent audience to optimize campaign budgets
About Client
Johnson & Johnson is an American multinational corporation founded in 1886 that develops medical devices, pharmaceuticals, and consumer packaged goods. ‘Bethechange’ is a social initiative of J&J to help eradicate Tuberculosis in India.
Business Challenge
- Potential Lack of a High Target Audience
- Potentially inefficient media costs
Goal
- Serving ads to the right Target Audience
- Onboard youth Changemakers
- Achieve campaign ROI
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