130%
Increase in User Engagement
50%
Increase In Conversions
Enhancing Conversion Rates: NBFC Achieves a 50% Increase with Tatvics’ CRO Service
About Client
The client is a leading NBFC specializing in various instruments in credit. The brand is an Investment and Credit Company with the RBI, and a member of SMBC Group.
Business Challenge
- Only a marginal number of website visitors were browsing through their Instant Personal loan page
- Limited conversions on their Instant Personal loan page
Goal
- To bring relevant traffic and increase page views of the Instant personal page
- To understand user behavior, conversions, and drop-off
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