95%
accurate UTM attribution
Enablement to invest in the right marketing channels
Driving Precision: TVS Motor UTM Solution for Accurate Attribution
About Client
TVS Motor Company is a prominent automobile manufacturer known for its premium two-wheelers and three-wheelers, consistently delivering high-quality products.
Business Challenge
TVS Motor leverages Google Analytics to evaluate campaign performance but encountered the following challenges:
- 37% of sources demonstrated opportunities for improvement in accurately attributing campaigns, source/medium, and channel reporting.
- Achieving consistency in defining sources and mediums across different campaigns run by different media agencies.
- Optimization of UTM parameters for comprehensive campaign tracking.
- Seamlessly refining default channel groupings to enhance reporting accuracy.
Goal
To standardize campaign tagging, ensure consistent and accurate UTM attribution, and optimize reporting for better marketing channel insights.
Subscribe to
Tatvic's newsletter!
Don’t miss the latest trends in Marketing, Technology, and Analytics
Download Case Study
Share Case Study on
Other Case Studies
15%
Improvement in lead form submissions
30%
Increase in Orders
15%
Reduced data discrepancies from 50%+ to below 15%
95%
accurate UTM attribution
