95%
accurate UTM attribution
Enablement to invest in the right marketing channels
Driving Precision: TVS Motor UTM Solution for Accurate Attribution
About Client
TVS Motor Company is a prominent automobile manufacturer known for its premium two-wheelers and three-wheelers, consistently delivering high-quality products.
Business Challenge
TVS Motor leverages Google Analytics to evaluate campaign performance but encountered the following challenges:
- 37% of sources demonstrated opportunities for improvement in accurately attributing campaigns, source/medium, and channel reporting.
- Achieving consistency in defining sources and mediums across different campaigns run by different media agencies.
- Optimization of UTM parameters for comprehensive campaign tracking.
- Seamlessly refining default channel groupings to enhance reporting accuracy.
Goal
To standardize campaign tagging, ensure consistent and accurate UTM attribution, and optimize reporting for better marketing channel insights.
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95%
accurate UTM attribution
20%
Increase in product sales
31%
Uplift in lead submissions
2.9X
Increase in test ride bookings
