7.69%
Increase in app opens from inactive users
5%
Reactivation of targeted customers
A Leading Digital Bank: Leveraging Vertex AI to Increase App Opens by 7.69% from Inactive Users
About Client
A leading digital bank in Southeast Asia that aimed to increase user engagement and transactional value through personalized push notifications and recommendations using AI-driven solutions.
Business Challenge
The bank struggled with low app engagement and ineffective push notifications due to a lack of personalization, missing opportunities for cross-engagement and reducing customer loyalty.
Goal
To increase app engagement, transactional value, and reactivate dormant users by delivering personalized push notifications based on user behavior.
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