318%
Increase in e-retailer exits via Facebook Ads
154%
Increase in e-retailer exits via YouTube Ads
A Leading Consumer Health Brand: AI and First-Party Data Enhance Media Campaigns by 3.18x
About Client
A leading consumer health brand striving to optimize its media campaigns by leveraging first-party data to improve conversions across platforms like YouTube and Facebook Ads.
Business Challenge
The company faced high customer acquisition costs and poor conversions due to reliance on manual segmentation, which did not utilize valuable first-party data for personalized marketing efforts.
Goal
To improve lead quality and increase conversions while reducing customer acquisition costs through AI-driven predictive segmentation and first-party data utilization.
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