25%
Higher conversions from test group
42%
Overall improvement by experiment end
A Leading Brokerage Firm Achieved 25% Higher Conversions Using Google Cloud
About Client
A leading brokerage firm focused on optimizing its conversion funnel to improve lead quality and increase ROI through advanced analytics solutions.
Business Challenge
The firm needed to prioritize high-quality leads from a large volume of submissions to enhance the effectiveness of their marketing and call center strategies.
Goal
To increase ROI and account opening conversion rates by identifying and activating leads with a high probability of conversion.
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25%
Higher conversions from test group
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