2.9X
Increase in test ride bookings
43%
Increase in desktop page views
A Leading Motorcycle Manufacturer: Revs Up Test Rides by 2.9x with Personalization
About Client
A leading motorcycle manufacturer seeking to improve lead-to-visit conversion rates through data-driven personalization of messaging for website visitors.
Business Challenge
Despite high website traffic, the manufacturer faced low conversion rates for test ride bookings due to generic messaging that didn’t align with visitor preferences for motorcycle models.
Goal
To boost test ride bookings and enhance visitor engagement by personalizing website content based on user behavior and preferences.
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