Maximize Black Friday Success: D2C Brand Website Optimization Checklist 2023

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Black Friday Website Optimization Checklist for D2C Brands

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Black Friday, the craziest and most lucrative shopping day of the year, is on the horizon.  It’s that time of year when daily sales hit their peak.

Black Friday, the shopping extravaganza that it is today, has a fascinating history. It originated in the United States and traditionally marks the day after Thanksgiving. This day has long been considered the unofficial start of the holiday shopping season. The term “Black Friday” is believed to have originated in the early 1960s when retailers started using it to describe the bustling shopping crowds that thronged stores, turning their accounting books from “red” to “black,” signifying profitability.

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Black Friday has evolved into a shopping phenomenon, especially for Direct-to-Consumer (D2C) brands. These brands have been achieving remarkable sales figures year after year during Black Friday.

Though a borrowed concept, the Black Friday Sales has gained relevancy in India as well.

Activewear D2C brand BlissClub saw its website traffic rise by 3x, and orders witnessed a 4x jump during its ongoing Black Friday sale event. Alkaline drink brand EVOCUS also saw its sales increase by 300 percent, and almost 80 percent of its sales came from GenZ and millennials. According to Business Line

The Role of an Optimized Website:

Now, here’s the kicker. While many brands participate in Black Friday sales, what sets the best apart from the rest is having a website that’s finely tuned. An inefficient or disorganized website can cost you a significant chunk of sales. Imagine a potential customer clicking on your website but facing slow loading times or difficulty finding products. Frustrated, they leave, and you lose a sale.

The Customer’s Wishlist and the Importance of an Optimized Website:

Black Friday isn’t just a big day for brands; it’s equally significant for customers.

People eagerly await this day to fulfill their wishlists and purchase gifts for the holiday season. With so many shoppers on the prowl, your website must be optimized to offer the best customer experience. It’s not just critical; it’s essential to ensure that your potential buyers find what they want quickly, purchase smoothly, and leave satisfied.

With our extensive experience helping various brands like Fern N Patel and Titan Eye+, we’ve compiled a checklist that’ll set you up for a successful holiday season. It covers everything, from the basics to some advanced strategies.

As our way of giving back, we’re offering the first 100 downloads of our checklist for free. It’s like a cheat sheet for boosting your website’s Black Friday performance.

Tatvic is here to help you make smart, data-driven decisions. Trusted by businesses worldwide, we’re your partner in online success.

Get set to guide your shoppers toward ‘Conversions’ this Black Friday. Together, let’s set new records and make this year unforgettable!”

Picture of Dhwani Trivedi

Dhwani Trivedi

Dhwani Trivedi works as a content strategist and inbound marketer for Tatvic. She devotes her time in making content that educates, engages, and addresses the most pressing inquiries of our target group. She draws her creative ideas from films, books, and other people.

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