As a Senior Campaign Manager Qualification criteria: 

• Certificates
  • Mandatory: DV360, Google Ads - Search. Display, Video and GA4
  • Preferrable: CM360
• Experience for Minimum Years in Media:  4  Years
• Client servicing role:  3 Years
• Media planning experience:  1 Year
• Team management: 1-2 Years
• Client industry services: FMCG, E-commerce, Gaming
• Client Location - Ahmedabad [Work from Office only]
• Optional - Pre-sales experience: 1 year 
• Communication Skills: Excellent written and verbal communication skills
• Good Hands experience on G-sheet, excel, Looker or any other similar reporting tool

Role overview:

Campaign Execution & Management:

• Ensure error-free campaign trafficking in DV360, CM360, and other platforms.
• Maintain accurate floodlight implementation and tracking.
• Adhere to agreed media plans, pacing budgets efficiently, and minimizing under-delivery.

Optimization & Performance Analysis:

• Analyze campaign data to drive optimizations that meet performance KPIs.
• Implement A/B testing, bid strategy adjustments, and audience refinements.

Client Engagement & Reporting:

• Provide weekly/monthly performance reports with actionable insights.
• Conduct quarterly business reviews (QBRs) with strategic recommendations.
• Ensure proactive communication with clients to maintain high sentiment and retention.

Planning & Business Growth:

• Assist in creating media plans for both prospective and existing clients.
• Identify new business opportunities for Tatvic to increase revenue from the Media business.

Process Improvement & Industry Knowledge:

• Follow and continuously improve upon the work processes established at Tatvic.
• Stay updated on new DV360 features, audience targeting strategies, and creative innovations.
• Share learnings with internal teams and contribute to knowledge documentation.

GA4 & Third-Party Tracking Tools:

• Maintain a strong understanding of GA4 to enhance campaign tracking, analysis, and reporting.
• Leverage GA4 to enhance attribution modeling and cross-channel analysis.
• Utilize third-party mobile app tracking tools such as Branch and Appsflyer for comprehensive app tracking and measurement.
• Ensure seamless integration of tracking tools to maintain data accuracy and campaign efficiency.