Role Overview

In this role:

• Develop a digital analytics strategy, specific to your industry and organization KPIs. Tailor reporting system and dashboards to your business.
• Support client team with ongoing business needs and analytics system maintenance.
• Setting up the required reporting system, timeframes, performance metrics, and dimensions. Providing Google Analytics consulting and Marketing Technology strategy.
• Develop analysis and dashboards and have to communicate data-driven recommendations to improve customers business
• Mandatory Qualifications: 
  • Excellent Time Management & Proactive approach for taking initiative and getting them executed by the team.
  • At least 3-4 years of experience working with major business verticals [BFSI, E-commerce, OTT, Publisher, Automobile] in servicing Indian, North American and APAC markets
  • Exceptional consulting and Advanced  & Statistical analysis (
    • segregation analysis, 
    • pre-post analysis, 
    • feature attribution analysis, 
    • Media Campaign Opportunity analysis(using DDA & Markov Chain)
    • Seasonality Analysis
    • Market Basket Analysis to identify products/channels that drive value
    • TV data analysis 
    • Clustering, Linear & Logical Regression, Time Series expertise.
• Skills: Google Analytics, Adobe Analytics, Google Cloud Platform Exposure, Hands-on experience on Big Query [SQL expertise]. GAIQ,  
• A tool-agnostic analytics consultant.
• Good to have: Pre-sales Business flavor